Google is the biggest search engine in the world as it gives the best and most relevant results compared to other search engines. However, the question is does your business take advantage of Google to boost patronage? Also, do you like what you see when you Google your business?
If you desire to improve your search results, Jovago.com, Africa’s No 1 hotel booking portal outline 4 steps to help your business achieve this.
Make sure your business’ name is your website’s domain name
This is one of the simplest ways to enhance the search results of your business. You do this by using your business name as your domain.
In addition, the domain name should be mentioned on the homepage rather than the logo. This is because search engines cannot read images. As a caveat, do not use a domain name that is different from what is appearing on the homepage. They must all correspond.
Mention your business’ name on the “About Us” page.
The About Us page should specifically state what the business is all about. If it is a hotel booking portal like Jovago.com, it should clearly be stated in the summary of what the business does.
Also, do not omit the business name and keywords like hotels, and travel. They are the keywords that your clients or customers will search for.
Put the business’ name again on the “Contact Us” page.
When you visit some websites, the “Contact Us” page is usually missing or hidden in a place that makes it difficult to be noticed by visitors.
It worthwhile to have a different contact us page where you state your business name, the address as well as the contact phone number(s). This will help the search engine to link the website with business directory listings thus enhancing the search results.
Open a social media Page for the business.
If your business is not on social media – Instagram, Facebook, Google plus and Twitter, then you are missing out on an opportunity to enhance your search results.
Aside from enhancing your social media presence, it is also a good communication tool that helps you bridge the gap between you and your customers. Uniformity is important if you want to really boost your search results.