With a Twitter hashtag, #Zero2Hero, customers are encouraged to share their grass-to-grace stories.
According to Infinix Mobility Head of Marketing, Peter Zhou, the campaign was designed to celebrate man’s unbending resolve to excel despite great odds.
He said: “All around the world, people are going through a lot of obstacles and difficulties in a bid to survive. Life itself is not a bed of roses. Despite all these formidable challenges, on a daily basis, people are still triumphing and excelling. All around us – our family members, friends, colleagues, school mates, among others, are people who have defied all the odds to rise to pinnacles of success. The stories are everywhere.
“That’s the major reason Infinix Mobility has decided to celebrate this wonderful spirit by encouraging our customers and everybody using the hashtag #Zero2Hero to share their stories. We are convinced that through this campaign, many lives would be touched and inspired by the stories to be shared.”
Zhou also noted that notable OAPs, Twitter influencers have signed on to be part of this online conversation.
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