Last Updated on March 29, 2021 by Larious

Instagram is one of the most popular social media platforms for the promotion and the marketing of your business in the online market. It has over 800 million users, and this means if you are smart enough you can reach out to them. Instagram is visual platform, and you can promote business images and videos on it effectively. The platform is a mobile app that can be easily installed on your smartphone. This means you can edit and upload the posts wherever you go and at any time you wish to!

Market business videos on Instagram

Today, video marketing is the key to reaching out to the targeted audience with success. The Internet is galore with information and visitors today do not have the time or inclination to read through long posts. Videos help you to reach out to them and market yourself positively. They create lasting impressions, and if you can do them well, this gives you a strategic edge in the market.

Tips for video marketing on Instagram

Instagram stories is a good way for you to promote your video. Ever since its arrival on the scene, Instagram Stories have been a roaring success. There are over 250 + million people that see these Stories online. You should integrate your business videos in Instagram Stories to get free Instagram likes. These Stories have a lifespan of just 24 hours, and so this is why you should make an appealing video of 15 to 30 seconds and share them with your network of followers. Remember the videos you post on Instagram are not the same as YouTube. They are shorter, and they should contain the essence of your business in such a way that the targeted audience starts to follow you.

Promote special offers and deals in your video to attract more customers

To engage the targeted audience, you can promote special offers and deals in your videos. You may invite your targeted network to buy discounted coupons for your products. Another effective way to promote your business videos to your audience is to show the people that constantly work behind your brand. This provides the audience with a human touch. This personal touch is essential for the development of your brand and its presence in the market.

When you are making business videos for Instagram ensure you use proper visuals of high resolution. There should be a good caption with the relevant hashtags. There is no point in making a business video for Instagram if your targeted audience cannot find you. This is why ensuring you keep track of trending hashtags and use them in your videos. Post business videos regularly if you wish to get a constant brand following. Moreover, track the performance of your videos and see how many likes and shares you get. On top of that, ensure you are quick to respond to comments that will help you establish rapport with your followers and convert visitors into loyal customers for your brand.

Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.