Need Marketing Videos? Here’s Why You Need Video Production Help

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Written By Larious

Larious is the Executive Editor of LowkeyTech. He is a tech enthusiast and a content writer. 





Last Updated on September 18, 2023 by Larious

You must stand out from the competition to become successful. This isn’t as easy as it sounds; after all, how do you stand out from the crowd when everyone else is also trying to stand out from the crowd? There’s one really simple approach. Excellent video production can give your marketing videos the polish they need to blow your direct competitors out of the water.

Taking advantage of new marketing trends can be one of the best ways to get ahead in your business. For example, creating engaging and informative video content is among today’s most promising trends. Still, many business owners don’t have the time or resources to produce these videos independently.

Videos are so effective that they make up 35% of small businesses overall marketing strategy! The good news is that no matter your experience level, video production can help you effectively market your business by providing quality content for your website and other channels. 

Benefits of Outsourcing

When it comes to marketing videos, there are a lot of moving parts. From scripting to on-camera talent to post-production–the list continues. And if you’re not a video pro, it can be tough to keep up. That’s where outsourcing comes in.

  • Outsourcing is a great way to focus your time on other things that need your attention while getting professional results for your business. There’s no reason why you should have to do all the work when someone else could help with the heavy lifting.
  • Even though you may have less control over the process, consider the cost benefits and it may be worth it. It will free up your time so you can put it towards building better products or improving customer service.
  • Plus, working with a specialist means you get access to their years of experience and expertise. Outsourcing makes sense from every angle. So next time you’re looking at how to market your company more effectively, think about what an outsourced solution might look like for you.

 Things to Consider Before Choosing a Video Production Company

You may consider using video as a marketing tool if you’re a business owner. But before you start the video production process, there are a few things you should consider.

  • First, what is your budget? Video production can be expensive, so it’s important to know how much you can afford.
  • Second, what is your goal for the video? Are you trying to increase brand awareness or drive sales? Is this a one-time video project, or will you be producing videos on an ongoing basis?
  • Third, what type of video do you want: Explainer Videos, Animated Videos, Whiteboard Videos, or something else? Fourth, how long do you want the video to be: 5 minutes? 2 minutes? 60 seconds? Do you want to produce videos yourself or hire someone else?

Finally, once you have answered these questions and decided what video types suit your needs best, find a video production company that meets all of your criteria.

Tips for Choosing a Good Producer

As a business owner, you know that video is a powerful marketing tool. But you may not know that the video production process can be complex and time-consuming. That’s why choosing a good producer who can help you navigate the process and create a high-quality video that achieves your goals is important. Here are some tips for choosing a good producer

●     Ask for References

One of the best ways to find out if a company is good at producing videos is by talking with people they have already worked with.

●     Consider their Years of Experience

The more experience they have in producing videos, the better they will be able to deliver on your needs.

●     Ask About Their Workflow

A typical workflow starts with developing an idea together and then moving on to storyboarding and scriptwriting before filming begins.

●     Review Portfolios

Besides asking for references, it’s also a good idea to review the portfolio of any potential producer so you can see examples of their work and learn more about their process.

●     Find Someone Who Matches Your Budget.

Once you have narrowed down your options based on these five criteria, get quotes from all producers to select one whose price fits within your budget.

Common Pitfalls of DIY Videography

When creating marketing videos, a few pitfalls can trip up even the most experienced DIY videographer and these are some of the reasons we recommend the help of an expert:

  • Your video can be disorganized and unprofessional without proper planning.
  • Your video will look amateurish and unpolished if you don’t access high-quality equipment.
  • Without proper lighting and sound, your video will be difficult to watch and won’t make the impact you want.
  • Don’t forget about editing! Without good editing skills or software, your video may not match the feeling of what you were trying to convey in the first place.
  • As a result, your video may lose its focus and affect the viewer. Editing is just as important as any other step in video production, so please don’t take this part for granted. The last thing you want is an unfinished product with no idea how to fix it yourself!

If You Pay Peanuts, You Get Monkeys

To create a high-quality marketing video that will engage and convert your audience, you need the help of a professional video production company. Always remember, quality is expensive. A video production company will have the experience and expertise to produce a video that meets your specific goals and objectives.

Plus, they will have the necessary equipment and resources to ensure that your video looks and sounds its best. They know how to make it look good, sound good, and get results for you.


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