Last Updated on February 14, 2020 by Larious

Sales management has its share of challenges. You need to regularly monitor the performance of your sales team and different KPIs. You also need to distribute sales leads to various sales representatives. However, you can automate these tasks by using sales database management software. This way, you and your sales team can concentrate more on other essential things, such as closing deals. Using this software gives you wide-ranging benefits while helping you accomplish your goals. 

Lead Qualification

There is a whole bunch of leads that your sales team needs to interact with within a day. A practical method to follow is to qualify and prioritize these leads according to different criteria. The sales management software allows you to assign a score to those leads that match your buyer persona. So, for example, if you assign a ten score to a potential customer, a sales representative will prioritize it in their calling activities to ensure a smooth and effective sales process. 

Track Conversations with Leads

One of the most vital elements of closing deals is communication with the leads. Every conversation your employee has with a potential customer reflects the image of your company. This is why it is crucial to keep a record of these conversations. By capturing every call and email between your team members and your leads, you can refine or tweak the sales pitch and suggest additional insights. Aside from improving your sales pipeline, the sales database management software automates your daily tasks, which usually consume so much time and attention if done manually. 

Sales Tracking

Many factors play a massive role in improving productivity and increasing performance. These include your close ratio, sale rep performance, sales pipeline, the average time to close a deal, and so on. With the help of the sales management software, you can align these KPIs so you can have full insight into the sales process. You will have more control over the sales of your company. 

Monitor Individual Performance

Using the sales database management software will give you a better understanding of the performance of your sales team. You can figure out the effective communication method for closing deals, the average time spent on closing a deal, and which employee is the star performer for the week or month. This also allows you to help your underperforming members improve their game. 

Lead Distribution Automation

One critical task regarding the sales process is distributing leads to your team. The sales management software can automate this task according to pre-defined criteria and rules. For example, the software enables you to distribute leads from different cities to your sales representatives no matter where they are in the world. This removes the need to assign the job to your inside sales reps and go through every detail manually.  

You may also do the lead distribution according to the interest of the leads in your specific products or services. For example, a potential customer that is showing interest in your Product Y will be automatically assigned to Team Y.  

Why resort to doing mundane tasks every day when you can automate them? The sales database management software can be your best ally in helping you accomplish your goals, one of which is to increase your sales. Regardless of the size of your business, use the sales management software to achieve your monthly or yearly goals in sales.