Last Updated on February 14, 2020 by Larious
A digital marketer has a ton of challenges to face, ranging from keeping track of PPC advertisements to acquiring accurate competitor data, etc. There is a lot that needs to be done to come up with effective marketing strategies to take a business to new heights. However, what digital marketers do not realize they can make things a lot easier by using a VPN. If you are wondering how a VPN can help, then read on.
Understanding a VPN
First and foremost, let’s take a look at how VPNs actually work. Most reliable VPNs like Ivacy vpn give internet users access to numerous servers across the globe. Said Internet users can connect to servers from different regions to appear as though they are from those regions. By doing so, they can access content from different regions that would otherwise be unavailable to them. At the same time, they also become invisible, since their original IP address is masked with a new one.
With advanced security features like Military Grade Encryption, Internet Kill Switch, IPv6 Leak Protection, and so on, internet users can ensure they remain safe, secure and anonymous at all times. This is necessary for this day and age considering how hacking attempts and data theft has increased considerably.
Apart from unrestricted access to the internet with safety and security, a VPN also enhances one’s online streaming experience by leaps and bounds.
Benefits of a VPN to Digital Marketers
Now that you know what a VPN does, and how it can benefit you, let’s take a look at how it can benefit digital marketers specifically.
Improve SEO Marketing Strategies
By changing your location to anywhere, you can make Google think you are actually there. This is great if you want to target markets you normally would not be able to get clear SERPs (Search Engine Result Pages) for.
For instance, if you are in the US, and you want to optimize your SEO strategies for the UK, then all you need to do is to connect to a UK VPN server. This will make Google think you are in the UK, thus giving you localized and more accurate results, even better than what Google Ad Preview would have been able to provide. With this ability, you will be able to tweak your SEO strategies effectively, or even monitor your campaigns from your target audience’s point of view from any location around the globe.
Unrestricted Access to Content Online
The internet is plagued with geo-restrictions. Regions have some sort of censorship or restrictions in one form or another. China is one such example where countless services like YouTube, Google Maps, Netflix, etc. are banned. The Chinese government restricts any and all content online which they deem a threat.
Digital marketers operating out of regions like China will have a hard time ensuring their business remains on track. Fortunately, this can be avoided by using a VPN, but not just any VPN will do, you will need a reliable VPN, as China’s firewall does give most VPNs a run for their money.
Better Link Building
Digital marketing involves a lot of link building. Even though Google changes its algorithm quite regularly, the importance of building quality links remains important as ever.
There are certain sites that will prevent digital marketers from posting numerous links. To avoid this, digital marketers can post several links by changing their IP address every time before doing so. However, separate accounts will need to be created, but that will be a breeze with a VPN at your disposal.
Freedom to Work Anywhere
There was a time when working and accessing data remotely was easier said than done. It may be possible now, but there are still some hassles associated with it.
Digital marketers can easily work remotely by using a VPN. Not only will they have instant access to data they need, but they can work without having to worry about being hacked or compromised, even on public Wi-Fi networks, which are usually breeding ground for hackers and cybercriminals.
With this kind of freedom, digital marketers can get work done without having to resort to extensive loopholes, which may or may not offer the results they desire.
What is really surprising is the fact that many marketers have yet to use VPNs to their fullest potential. Some know about it, but they refrain from using VPNs, because they consider them an unnecessary expense. Then there are those that just do not want to go through the hassle, even though there aren’t any.
If you are really serious about meeting your marketing goals, then you should buy a VPN without fail. But then again, you will need to find the best VPN out there, for which you will need to do a bit of homework. Also, stay clear of free VPNs, as they mostly sell your information without your consent to make money.