Email marketing, in spite of being here for decades, continues to be as effective as it used to be in its early years. Creating a high-quality email list is at the heart of your email marketing campaigns. Even if you implement an excellent marketing campaign, the results depend a lot on the quality of your email list.
This is where you should put a great amount of thought and effort. The modern consumer is highly sensitive to unwanted communication. So it is important that you create your email list with care while ensuring highest level of relevance. Here are 5 tips to build a great email list that helps you get the most out of your campaigns.
1. Build Innovative Forms
Creating elegant and convenient sign-up forms is the most important and commonly used method of building your email list. Create forms and add them to your website and landing pages. GetResponse is a powerful email marketing tool and marketing automation platform that simplifies the task of creating sign-up forms for your landing pages.
Studies show that almost 8 in 10 marketers consider sign-ups from websites as highly effective in terms of the quality of email lists. It is recommended to add email sign-up forms to your websites at the right place.
- Provide an incentive for signing-up. Make sure the incentive is relevant to your niche.
- Clearly mention the benefits of signing-up for your emails
- Collect demographic info for list segmentation
- Make sure to draw attention to the call to action
GetResponse offers you hundreds of built-in web form templates to choose from. Create custom sign-up forms and stand out from the crowd. Design forms using simple a drag-and-drop tool to match your brand and continue to grow your email list. The platform also allows you to run surveys to gain valuable information about your contacts. This will further help you customize your marketing messages.
2. Use GetResponse’s Suite of Features
GetResponse offers a suite of features to build and manage your email list. This includes:
- Advanced search & filtering
- Single opt-in imports
- Built-in integrations
- List hygiene
The program offers custom fields, scoring and tags that allow filtering and list segmentation to achieve highly precise targeting.
3. Create Beautiful & Relevant Landing Pages
When using GetResponse, you don’t have to be a graphics designer to design stunning landing pages. You can easily create attention-grabbing landing page generators for capturing visitor data. Some of the key features of these landing pages include the addition of customizable input labels and fields.
There are hundreds of responsive templates that have been professionally designed to achieve high level of conversion. Choose from opt-in to promo pages based on your specific needs. It takes just a few minutes to design your custom landing page with your sign-up form.
There are more than a thousand free iStock images to choose from, allowing you to create unique landing pages with sing-up forms. GetResponse also offers an image editor to allow you to work with the images.
4. Stay in Constant Touch
This is a unique strategy in ensuring that you maintain your email list. Failure to stay in regular touch with your subscribers can easily send them away. When you stay in constant touch, it reminds them that your business is active.
GetResponse allows you to keep the conversation going. The all-in-one marketing platform allows you to start engaging your contacts from the moment they subscribe. It provides tools like webinars to provide all the information your subscribers need to increase the chances of them turning into high quality leads.
This marketing automation software can automate your communication with your email list, which helps ensure that your contacts stay loyal.
5. Segment Contact List
In addition to helping create your email list, GetResponse also provides you with the tools required to segment and target the list. It allows you to deliver personalized content to your target audience. It is not just essential to create a list, you should also segment the list to benefit from your campaigns.
It is worth noting that more than half of marketers never segment their lists. This creates a great opportunity for you. GetResponse allows you to segment your list based on factors like:
- Engagement levels
- Custom data
- Subscription source & date
Building an email list is a continuous process. You will need a few contacts to start with your campaign and it is through a carefully developed strategy that you can continue to build that list. GetResponse provides you just the right tools so that you can start from scratch and build your contact list. It is one of the most successful and reputed marketing automation programs in the market. When it comes to building an email list, it requires much more than just soliciting emails. You should build an entire strategy to continue getting new contacts by using the right email marketing tool.